Google, the World’s Biggest Advertising Company, Will Block Ads from February 15, 2018.
That means Google, the web’s biggest advertising company, will start deciding which ads do and don’t get blocked in your browser.
But it doesn’t mean all the Ads are getting blocked or banned.Google isn’t blocking all ads: just the ones on sites that “misbehave.”Should users be happy about this, or apprehensive about what Google is up to?
Google stated they will block all ads on sites with a certain amount of ads that violate standards from the Coalition for Better Ads. The Coalition includes tech companies like Google, Microsoft, and Facebook, alongside media organizations including The Washington Post and Reuters. Anyone who uses the web regularly should recognize the culprits: popups, auto-playing video ads with sound, and others will be blocked.
It’s easy to see this development because you, as a user, will be able to browse the web without seeing these disturbing pop-up ads. Without few of these intervention, ads would make the internet worse for everyone. But there is also a potential downside for this betterment. Google, the world’s biggest advertising company, will block ads to control behavior on sites they don’t own.
Google has also acted in similar ways in the past. Chrome already blocks automatic audio ads, for example, and has disabled Flash by default for a while now.
Don’t you all think something like this was necessary? How you feel about that depends on how much you trust Google’s old motto: “don’t be evil”.